Murals are an innovative and unique way to reach a large number of people using a very empowering and inclusionary approach to marketing. The people you are trying to reach can essentially drive a mural marketing campaign, making it relevant and appropriate. Murals can serve as advertising for an organization or a particular social theme. Similar to billboards and banners, outdoor murals send a powerful and noticeable message.

Posters, t-shirts, buttons, calendars, and other mural paraphernalia have also been used for fundraising and advertising purposes.